To raise awareness about child hunger, we showed just how close the problem is and how every dollar helps.
1. Location-based alerts cause the user's device to vibrate near "hungry child" FourSquare locations.
2. Users can read more, spread the word through their social networks, and donate directly from the app.
Bus shelters allow on-the-spot donations to be as easy as using a vending machine.
A Times Square billboard showed the current state of hunger and provided a chance to affect the problem in real time.
Print explained that every $1 to Feeding America buys seven meals.
When summer comes, school lunches end and many kids go hungry. In this TV spot, kids did the unthinkable: wished for summer to end.
